February 2024

Best equivalences of perfumes and colognes from Mercadona, Lidl, Zara and Aldi

Best equivalences of perfumes and colognes from Mercadona, Lidl, Zara and Aldi

Leave a Comment / Perfume Brands /

In the market, there are several brands that sell equivalents of perfumes and colognes at affordable priceswhich have become a popular alternative because they offer a similar experience to the original fragrances. Manufacturers try to replicate the olfactory composition of the original aroma using similar notes to designer ones without the high cost that these […]

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sales success and lots of Marketing for Valentine's Day

sales success and lots of Marketing for Valentine’s Day

Leave a Comment / Perfume Brands /

In the world of commerce, Valentine’s Day has historically marked the season of gifts for couples, with perfumes and fragrances being the undisputed protagonists. This phenomenon is reflected in the statistics that reveal that in February, these essences concentrate 6.2% of the annual turnover. However, the 2023 campaign saw a 6.5% decline in fragrance purchases,

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Here are the 10 favorite perfumes of the French in 2023, according to an AI

Here are the 10 favorite perfumes of the French in 2023, according to an AI

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Discover the best-selling and popular perfumes among consumers in 2023, thanks to a study carried out using artificial intelligence. Transport, security, information: Artificial Intelligence is a tool that is taking up more and more space in our lives and is very useful in data analysis. Sensia is a revolutionary artificial intelligence platform, specialized in the

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