March 2024

How AI is transforming the perfume industry and creating new scents

How AI is transforming the perfume industry and creating new scents

“Fragrance is really a bit of a black box,” Johan Chaille de Nere, director of digital transformation at Givaudan, told Business Insider (BI).Julia Dufosse for BI Perfume manufacturers use complicated algorithms to create unique scents for perfume lovers. Givaudan launched its AI tool last year Myrissi introduced to demystify the development of scents. NOS Emotiontech […]

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